Two lines of marketing work for orthopedic practices, and who each one suits

A scheduling desk grades marketing on what turns up at the desk itself: calls returned, forms landing on the practice's own site. Both lines of work below aim to give that desk more of those two things to count, and neither carries a pledge about the quantity.

One line builds the sheets a searcher stumbles onto unaided. The other buys clicks from searchers and social audiences who were looking elsewhere. A practice can pick one or hang the pair together.

Schedule A Call With Our CEO

The two service lines this desk runs for orthopedic groups

The search line builds pages and listings that a searcher reaches unaided. The ad line pays for clicks arriving from the opposite direction.

Search and maps

Organic Growth

Each service line your practice lists gets one sheet on the wall: a landing page stating what the line covers, a Google Business Profile that matches it, and factual wording that AI assistants can quote without guessing. Sheets go up in batches, and the owner looks each over first.

The first lit panel costs $495 a month The frame of that entry plan is 25 landing pages. Message us, and the details get settled between us.

See how the panel is filled Read the search plan sheets

What hangs on this panel

One sheet for each line of service and each office on your list, clipped up a batch at a time
Google Business Profile entries edited until they say what the pages say
Plain fact sheets that AI assistants can quote back correctly
A month-end report set beside the phone calls and web-form messages that came in

Ads on search and social

Paid Ads

Every campaign begins at a service line you want seen. A strict negative list screens off job seekers, students and searches naming another practice, and the owner sees every ad ahead of launch. Open with a single platform and fold in a second one on your word.

The first lit panel costs $895 a month Begin with one platform. What each click costs is billed by that platform and stays outside our fee.

See how the ad sheets are hung Read the ad plan sheets

What hangs on this panel

Ad copy written line by line, then shelved until the owner says go
Negative keyword lists that screen out jobs, school and rival names
Call tracking and form tracking tagged by campaign
A recurring review of the search terms that tripped each ad

Which line fits a lone office, a many-office group or a practice that wants ads on the wall

A lone-office practice carries a brief list of service lines and one street address. The lightest search plan, $495 a month and framed around 25 landing pages, gives each line its own sheet and gives the address a Maps listing. The search work page shows how the sheets get cut.

A many-location group has a bigger wall to fill: a town page apiece for each real address, each with its own Maps listing, plus a provider page for each physician it lists. Gold and Platinum run to 50 and 100 landing pages, and both include a site that we manage, which suits that broader wall. The Maps listing routine explains why every address earns a listing of its own.

A practice owner eager to see ads running first can begin with Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram) or Google Ads at $895 a month, a single platform to start. Each ad wants a page echoing its wording, so we may propose hanging the first sheets alongside the first campaign. The paid ads page walks one campaign through.

What remains on the practice side of the wall under either line

Facts come from the practice. Every landing page, listing edit and ad starts from the facts the owner hands over, and nothing gets clipped up before the owner signs it off. Statements about a physician, a service line or the practice's billing are written where the practice itself publishes, in words the practice chose.

Imagine the lit panel taking its current from the platforms: clicks on Google, Bing or Meta land on the practice's card through each platform's own billing, and that bill is separate from ours. Our fee is the clip holding the sheets in place. No startup charge comes with it, and no term. The price sheet sets every figure out side by side.

Ads in this field sit under each platform's own policies, so the owner studies the platform's current rules ahead of each launch.

Questions from an orthopedic practice choosing between the two lines

Could an orthopedic practice open with search work and take on ads afterward?

Yes. The lines are priced apart, so a practice can hang the pages and Maps listings first and bring in one ad platform whenever the owner decides. Pages built for search work double as the landing sheets for the ads.

Where would a many-office group find its rung on the price sheet?

Compare the landing page totals, and the written assets that arrive each month, across the search plans, since the plans grow along those two lines. The pricing page sets Silver, Gold and Platinum next to one another.

What does the front desk get when a month closes?

A short summary placed beside the practice's own log and sorted by source. It records what arrived and carries no forecast.

Tell the desk which line should go up first

Name the line that interests the practice, and our chief executive follows up with a call.

Which service line should light up first?

Tell us which service lines matter most, the towns each office serves and any local sites that already link to you. Whatever you send should hold no patient name, no condition and no appointment detail.

Put your practice on the wall with one call

In a single call we pick the first service line to go on the panel, the locations that follow it, and the plan that carries the weight.

Schedule A Call With Our CEO Send a note before the call

The lit panel below is a drawing for atmosphere and says nothing about any result.

Two lines of marketing work for orthopedic practices, and who each one suits

Organic Growth

Paid Ads

Which service line should light up first?

Describe the practice and where its offices are

Put your practice on the wall with one call